More Than a Cut
Barbering in Contemporary Culture
Recognizing the economic and social significance of Black barbershops, many celebrities and companies have invested into the barbering enterprise. Michael Render, better known as rapper Killer Mike, has invested into a franchise of barbershops called The SWAG Shop (Shave Wash and Groom). He is known for powerful public statements in Black communities concerning violence, protection against covid, and local economies. His support for these Barbershops provides both a space where Black men can educate one another about such issues, and keep local paychecks circulating in the Black community instead of going to chains owned by big corporations outside it.
NBA superstar LeBron James has also illuminated the importance of barber shop culture through his HBO debuted show, The Shop. He said he picked that setting because "when I was a kid, being in barbershops meant listening to adults talk about sports, clothing, politics, music, everything happened in the shop. It was so real and so candid — no one had a sense of, well I can't be myself here.” Barbers Risking Everything to Have Everything, better known as BRETHE, is a brand created by Birmingham, AL barber Tommy “TJ” Dudley. The brand features barbers being mentors, community activists, parents, and entrepreneurs. And they give great haircuts too!
Barbers Risking Everything to Have Everything, better known as BRETHE, is a brand created by Birmingham, AL barber Tommy “TJ” Dudley. The brand features barbers being not just barbers but mentors, community activists, parents, and entrepreneurs.
Evolution of Style
First Barber of the US for President Obama, Zariff
Zariff has has cut the hair of many famous Black men, including Muhammad Ali and Spike Lee. But, one of his most important clients has been the 44th President, Barack Obama, and he is known for the “the Obama cut”, which was created right before Obama’s debut at the National Democratic Convention.